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Our story

How I got the idea?

I am David Knez, a young entrepreneur, and I would like to share my story with you :). Many people know me as an innovator but only the closest ones know my story which started a few years ago.

I graduated as a mechanical engineer in Maribor and later worked for a company as a 3D design engineer for plastic ejecting tolls and I was good at it. But the idea of working 8 hours a day for someone else's dream was just not right for me. I was looking for opportunities to get out of this comfort zone and launch my own business.

One day I went to a color-splash party and when I came home I found my clothes all covered with colors and different patterns. It was a very special and funny moment for me and I was thinking about how to sell this because it was unique. So I decided to have my own line of clothes called InDavidual (we are talking about painting on clothes). I sold my car and hunting guns and bought a sewing machine.

A few months later, when I was sketching clothes and shoes, I invented shoelaces. While sketching, I was changing everything, the bottom, air lines, shape and I was also thinking about the shoelaces. What if I could change the lace and not the shoes? And here the Quickshoelace was born. My first prototype was made from an electric wire and a car key ring. I showed it to my parents and told them that this is a future lace. But they said that I am crazy and that I should stop dreaming and focus on my regular job. But despite all the different opinions and negativity, I never stopped believing in my idea, because I am a very stubborn man.

I was working hard every day for 3 years, so I could show to everyone that is possible to achieve your goals if you believe in yourself and never give up.

My innovation is an elastic lace with a ring, that you lead from top to the bottom of the shoe and just cut it. It has a universal length of 1.2 m and can fit in every shoe with holes. You just clip it with one hand in one second to the metal parts that you screw in to the top shoe hole and you are ready to run.

Everything is carefully designed, looks good and you can wear it as a fashion accessory. You can choose different colors, have custom designed logo on the packaging or custom engraving on metal parts. It is perfect for company gifts or as a present, especially for small children, individuals with disabilities or seniors, basically for all generations.

We want to make your life easier, so why don’t you start with laces.




The first prototype was made from a wire and a car key ring, just enough to have a visual effect. It took us 2 years of development to finish and polish all the metal pieces. The biggest problem was the “loop” which is clipped and needs to hold high forces. Luckily we solved it and went forward. But we are not stopping here. We would like to make this product even safer since we have such good feedback from people already.



Since we got confirmed patents in the USA in July 2019, we are focused on new upgrades which will be even more user-friendly. Because this is fashion forward product and can be used as jewelry for shoes we opened a new space for designers to create their own styles and combine them with their outfits.

Just me!

Once you know yourself, you understand that in life it is not the money we are after. There are only dreams we have had since childhood. And successful people are those who still play silly games and dare to dream big. Their awareness of society and the environment is the key that unlocks the doors they opened by themselves, led by curiosity stepping higher and higher…

David Knez